Ida is a simple and utilitarian typeface reminiscent of late 19th/early 20th Century grotesques, yet having a warm and friendly nature. Closed apertures and low contrast combined with elegant skeleton of individual characters create an impression of both rationality and comfort. Technically the font is modern and functional but still calls forth the emotion of a valve radio. Ida comes in 18 styles – 6 roman weights with companion italics and 6 narrow widths. One can also benefit from the use of small caps, alternate characters and indices. The typeface was designed by Maria Kharlamova (Selezeneva) and released by ParaType in 2017.

The publication of this more mature design is the result of a previous 1-style project which was developed in 2010. Rita, the new design, has increased from one single style to a full font family, with a strong personality, ideal for short text for high impact designs. Rita is a slab serif typeface that offers a wide range of weights and widths—from a thin, ultra condensed font to a heavy variant for poster design. Its variety of weights and widths allows users to create a number of different compositions such as titles and text for impact or high impact graphics. Rita comes in 10 styles and includes a set of 400 characters that support over 200 languages. Rita was designed by Daniel Hernández with the collaboration of Rodrigo Fuenzalida.

Ivà by Joan Barjau / OpenType, 2 styles.   Ivà, a very personal script based on the handwriting of the cartoonist called Ramón Tosas "Ivà, digitised by Joan Barjau in two plain weights. These fonts were set for the credit titles of a film in 1994 and remain in our collection as an icon of those times.

Oita might be a carefully crafted typeface family, created by a meat-bag human. Or, it might have been made by a supremely clever sentient robot. Found in the dark recesses of a top secret spy agency’s quantum computer, this font came with this somewhat unusual description, which is presented without comment. "To conquer, we cannot simply overcome. Success is found in supremacy--in the dominance of Oita. While looking for the right tool for this success, our research has led us to the finely executed forms found of military domination throughout history. In our labs, we've used our specialized machines to harness these forms' power and refined their impact through elements of contemporary and computer design. The structure proves to be robotic and squared on its edges. However, the chutzpah of this technical face still allows it to pass as if created by human hands. Our resulting payload, Oita, is modern and sturdy. While based on a practical, octagonal structure, make no mistake; this new instrument will drive forward the energy you want to push through your projects. Oita has 42 cuts certain to encompass your designs on world domination. Each font contains the glyphs to support over 52 languages. The font also includes tabular and lining figures, numerous ligatures, and selected advanced Opentype options, including stencil and experimental options to bring out the dynamic characteristics that have already been crafted into Oita. Early tests have found that the new instrument is easily scalable to smaller dimensions without reducing its impact. The font remains highly readable across a variety of applications. We speculate from our findings that it will be successful for sporting and technical applications. So for you who venture to use Oita, use it boldly. Don't just overcome. Dominate. Go and conquer mightily with Oita. We'll be watching." We may never know whether Oita hails from mind or mechanism. What we do know is that, should you choose to take on Oita, you'll be acquiring a dynamic poster and packaging face, a minigun-toting bad robot of a font that exudes pace and power.

My son’s name is Ata Caner Yüksel. After building this typeface, I decided to honor it with my son’s name. I think I fully reflects the character I created in my mind. Ata typefamily, only one of the four other deep end with rounded corners consist of sharpened flat plate. Matched to one another and are optimized for screen. The family has eight weights plus matching italics was designed by Bülent Yüksel in 2016. Ideally suited for advertising and packaging, editorial and publishing, logo, branding and creative industries, poster and billboards, small text, way-finding and signage as well as web and screen design. ATA provides advanced typographical support for Latin-based languages. Case-Sensitive Forms, Classes and Features, Small Caps from Letter Cases, Fractions, Superior, Inferior, Denominator, Numerator, Old Style Figures, Stylistic Alternates in just one touch easy In all graphic programs. You will enjoy using it.

ITC Eras font is the work of French designers Albert Boton and Albert Hollenstein. It is a typical sans serif typeface distinguished by its unusual slight forward slant and subtle variations in stroke weight. ITC Eras is an open and airy typeface inspired by both Greek stone-cut lapidary letters as well as Roman capitals.

ITC Cerigo is the result of a challenge which designer Jean-Renaud Cuaz set for himself: to create a typeface with the grace of Renaissance calligraphy but different from the numerous Chancery scripts. He calls Cerigo a 'vertical italic' and based it on 15th century calligraphic forms. The weights are carefully designed to complement each other and are made more flexible by a number of italic swash capitals. The flexible ITC Cerigo is suitable for both text and display.

ITC Photoplay is another gem from Nick Curtis. Unearthed from the 1927 edition of Samuel Welo's Studio Handbook for Artists and Advertisers, the design's original suggested use was for title and caption cards for silent movies. A monoweight design that bridges the gap between turn-of-the-century decorative type and Art Deco, ITC Photoplay is both casual and stylish. And, yes, the cap S" is supposed to look that that. To expand this already handy typeface's versatility, a Black weight has been added to the original design. Curtis has also created an array of alternate characters, a couple of conjunctions, and a handful of "bishop's fingers" to help make your point. ITC Photoplay is eminently suitable for all those occasions when you need to say, "Unhand that fair damsel, you dastardly cad!", and really mean it."

ITC Johnston is the result of the combined talents of Dave Farey and Richard Dawson, based on the work of Edward Johnston. In developing ITC Johnston, says London type designer Dave Farey, he did “lots of research on not only the face but the man.” Edward Johnston was something of an eccentric, “famous for sitting in a deck chair and carrying toast in his pockets.” (The deck chair was his preferred furniture in his own living room; the toast was so that he’d always have sustenance near at hand.) Johnston was also almost single-handedly responsible, early in this century, for the revival in Britain of the Renaissance calligraphic tradition of the chancery italic. His book Writing & Illuminating, & Lettering (with its peculiar extraneous comma in the title) is a classic on its subject, and his influence on his contemporaries was tremendous. He is perhaps best remembered, however, for the alphabet that he designed in 1916 for the London Underground Railway (now London Transport), which was based on his original “block letter” model. Johnston’s letters were constructed very carefully, based on his study of historical writing techniques at the British Museum. His capital letters took their form from the best classical Roman inscriptions. “He had serious rules for his sans serif style,” says Farey, “particularly the height-to-weight ratio of 1:7 for the construction of line weight, and therefore horizontals and verticals were to be the same thickness. Johnston’s O’s and C’s and G’s and even his S’s were constructions of perfect circles. This was a bit of a problem as far as text sizes were concerned, or in reality sizes smaller than half an inch. It also precluded any other weight but medium ‘ any weight lighter or heavier than his 1:7 relationship.” Johnston was famously slow at any project he undertook, says Farey. “He did eventually, under protest, create a bolder weight, in capitals only ‘ which took twenty years to complete.” Farey and his colleague Richard Dawson have based ITC Johnston on Edward Johnston’s original block letters, expanding them into a three-weight type family. Johnston himself never called his Underground lettering a typeface, according to Farey. It was an alphabet meant for signage and other display purposes, designed to be legible at a glance rather than readable in passages of text. Farey and Dawson’s adaptation retains the sparkling starkness of Johnston’s letters while combining comfortably into text. Johnston’s block letter bears an obvious resemblance to Gill Sans, the highly successful type family developed by Monotype in the 1920s. The young Eric Gill had studied under Johnston at the London College of Printing, worked on the Underground project with him, and followed many of the same principles in developing his own sans serif typeface. The Johnston letters gave a characteristic look to London’s transport system after the First World War, but it was Gill Sans that became the emblematic letter form of British graphic design for decades. (Johnston’s sans serif continued in use in the Underground until the early ‘80s, when a revised and modernized version, with a tighter fit and a larger x-height, was designed by the London design firm Banks and Miles.) Farey and Dawson, working from their studio in London’s Clerkenwell, wanted to create a type family that was neither a museum piece nor a bastardization, and that would “provide an alternative of the same school” to the omnipresent Gill Sans. “These alphabets,” says Farey, referring to the Johnston letters, “have never been developed as contemporary styles.” He and Dawson not only devised three weights of ITC Johnston but gave it a full set of small capitals in each weight ‘ something that neither the original Johnston face nor the Gill faces have ‘ as well as old-style figures and several alternate characters.

The Algerian designer Taouffik Semmad created the fonts in 1997. Taouffik Semmad grew up speaking Algerian-Arabic dialect and French, studied Russian, and is now living in Montreal. This could perhaps explain his current passion, to "find a universal writing", which he admits is a Utopian idea. Created with brush and Chinese ink, the characters of ITC Atmosphere came from Semmad's hand but only after they were fully formed in his mind's eye.